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Dog Trainer T-Shirt

on August 05, 2020

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Initial Sketch

mockup of t-shirt

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Ornated Sreekāram (Telugu)

Sree , a nomenclature or title equivalent to ‘Mr.’ in English; denotes radiance or prosperity. Sree-Ka-ram is a creative cohesion of three characters integrated into one letterform: ‘Sree.’ The idea was to have an ornate character in Telugu showing the entire word comprising of three letters in a single letterform. An ancient parchment with burnt out edges is used as background to complement the letterform. Concept: Drop Caps or Dingbats were earlier used to emphasis the beginning of a text in several languages. Earlier, on letterpress books, writing ‘Sree’ or using ‘Dingbats’ at the beginning of a piece, were used as a good omen OR to mark the starting and end point. With the increase of digital composition and web-based content, possibly owing to readability and on-screen rendering issues, the use of Ornate Drop Caps is being gradually omitted. Sadly thus, most of the wondrous craft of creating these beautiful ornamented letterforms to mark the beginning of a book or a letter...

శ్రీ+స్వాతి పచ్చబొట్టు (Sri+Swathi Tattoo)

స్వాతి (Swathi) and శ్రీ (Sri) in a custom designed tattoo in Telugu. The task was to design a tattoo integrating the names శ్రీకాంత్ (Srikanth) & స్వాతి(Swathi) into one. The first conceptions were made as 180 degree ambigrams. However, since I felt it did not have a proper identity of its own, I discarded it. Later, to let it have its own unique identity, I used Telugu script and ’Sri’ was integrated into ‘Swathi.’

I am (TELUGU) తెలుగు

On a normal day... in 2018 when I was in my usual designer mode and doing the designerly things…. doodling across my pocket book, reading design related books, observing the cinematography in movie whose language I hardly understand and discussing politics with folks over an all nighter : I questioned my contribution towards my mother tongue Telugu. I still remember that it was 2:30 a.m. and I was completely engrossed in thinking how I can make Telugu more appealing to the current generation.. who are mostly into millennial stuff like IT, Shopping, Fitness,Travelling etc., ;) It was then, that all of a sudden the concept of 'Made in Telugu' struck my mind and from here on the journey begun. Standing in the shoes of the audience what caught my mind is to run a campaign of sorts in alignment to this and which could be represented both in Telugu and Latin script. Over the days my focus and observation in a designer mode was on to create this. And it happened that I saw the ...

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