Jananam (జననం) : meaning “birth” in Telugu which is the second most spoken language in India.
In this particular typographic expression when the word JANANAM, is turned upside down, you may observe an English word DEATH.
Why these two words?
Juxtapositioning the words Jananam (birth) and Death creates an opportunity for the observer to introspect about the two aspects of life which are birth and death.
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